Sports Direct posts strong Christmas trading figures

Group sales for the 13 weeks ending January 26 rose 11.2 per cent to £655.4 million, while gross profit increased 14.6 per cent to £280.7 million.

Sports retail sales during the period increased 6.9 per cent to £529.9 million; gross profit increased 12.9 per cent to £230 million.

“Despite tougher comparisons during the period, sports retail continues to perform well, driven by our ongoing focus on exceptional quality, unbeatable value and availability,” Dave Forsey, chief executive of Sports Direct, says.

“Online also performed strongly, with non-UK online gross profit contribution expected to be greater than the UK equivalent by the end of this financial year.”

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