Storm appoints new UK agent and European and worldwide distributors

Storm Care Solutions, supplier of cleaning, waterproofing and aftercare products for outdoor clothing, footwear and equipment, has appointed ProAgencies as its new UK agent.

The company is also strengthening its international brand presence with new distribution agreements covering Germany, Austria, and Benelux in Europe and also for Chile and the United States.

In recognition of the growth of the brand in the UK, ProAgencies has been brought on board to help promote Storm products into the outdoor market. ProAgencies will represent Storm and provide support to the growing number of retailers who now stock the brand’s range of cleaning, waterproofing and aftercare products.

Tim Wilson, Storm’s managing director, said: “Attracting new distribution channels, not just within Europe, but worldwide, is a great testament of business growth, demand for our products and our positive progress into Europe and beyond. We look forward to working with our new partners to fulfil this demand and supporting retailers to continue this growth.”

As a result of several years exhibiting at the major European trade shows (ISPO and OutDoor) and OR in the states, Storm’s range of cleaning, waterproofing and aftercare products are increasingly in demand in overseas markets and the appointment of a new distribution network will support growth from its established retail customer base in these countries.

STORM recently rebranded, offering a fresh and exciting proposition for retailers and customers alike. While the trusted performance stays the same, the brand has undergone a complete refresh; with a new logo, product names and labelling to challenge the market and differ from competitors. The company also recently launched its new easily-recyclable aluminium product range. Using plastic-free packaging, the new premium-look aluminium bottle range offers outdoor enthusiasts products that are not only great for their outdoor gear, but also great for the environment.

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