Triathlon Industry Association launches fourth annual athlete survey

£6,000 worth of prizes is up for grabs for people taking part in what the TIA describes as its most in-depth study of the multisport community, which assesses the state of health of the sport and its associated businesses.

With just seven months to go before the British team travels to Rio to try to build upon the fantastic feats of the Brownlees in London, the TIA has partnered with British Triathlon to gain greater insights about the rapidly growing triathlon community and to identify any barriers in the way of the sport’s continued rise.

To incentivise the biggest ever response from active, prospective and lapsed triathletes, a pool of prizes has been created that includes a training holiday in Lanzarote, wetsuits, tri-suits, goggles, sunglasses, swim training, magazine subscriptions and event entries.

In addition to providing comparative data for the core areas of participation, expenditure and demographics, the fourth annual TIA study will explore membership levels of both clubs and the home nation associations, alongside the impact of new technology on the sport, both performance and training hardware and wearable tech.

For non-triathletes, new and expanded questions will focus upon barriers to taking on a triathlon, plus awareness of and interest levels in Triathlon England’s GO TRI initiative.

All respondents will be quizzed on emerging areas such as swimrun and with interest in children’s triathlon growing, whether there is adequate provision currently being made for the triathletes of the future.

Nick Rusling, chairman of the TIA, says: “The association’s annual research project is of paramount importance to the continued growth of our sport and its businesses.

“The study provides our members with robust data upon which to make informed business decisions.

“Each year our understanding of Britain’s multisport community grows and the way we operate our businesses evolves in line with this insight.”

To participate in the research visit

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