The single biggest investment in the development of the sports nutrition specialist since its formation in 2000 includes a new logo and packaging, which, the company says, will reinforce the brand globally and build a consistent identity across all the markets its products are available in.
The new packaging will allow consumers to identify the products they require more easily.
Also as part of the relaunch, a range of new products and reformulations will be introduced into UK and European markets.
“Although local markets require flexibility, the abundance of digital platforms does not allow brands to follow different brand and product strategies across countries.” USN UK managing director Jason Oakley says.
“The rebranding process is part of our global brand strategy to consolidate USN across 136 countries and return to its roots by sharing one voice and global vision.”