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Vittoria and ZyroFisher team up

ZyroFisher and Vittoria have entered into an exclusive distribution deal in the UK and Ireland. Vittoria’s tyres, wheels and inner tubes are known for their outstanding performance in a variety of conditions on and off-road.

In 2016, Vittoria revolutionised tyre performance and durability through the use of graphene technology in both tyres and wheels, demonstrating their commitment to innovation and performance.

Vittoria will sit in the Fisher portfolio of brands and Luke Hammil will continue to serve as the Vittoria Brand Manager.

Rene Timmermans, CEO of Vittoria SpA, said: “We are looking forward to building on the great work we have already achieved with the team at ZyroFisher to maximise our reach within the UK and Irish dealer base and bringing our full product range to a growing consumer base.”

Nikki Hawyes, head of brands – ZyroFisher, Fisher Portfolio, said: “We have been very impressed with Vittoria’s investment and dedication in developing innovative products exclusively for cycling.

“We are delighted to secure the exclusive distribution of Vittoria’s full product range in our market and are looking forward to working closely with the brand to add value to their proposition.”

Stock of the complete collection of Vittoria tyres, wheels and inner tubes is now available from ZyroFisher.

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