A UK-based tech breakthrough has secured a place among the elite of sport activations after signing an agreement with Real Madrid World of Football.
WallJam, the innovative rebound wall, will star in a five-year global tour which will take the world famous brand to 15 cities across the world in a stunning pavilion which has been designed as a mini Bernabeu Stadium.
The tour launched on June 9 at the Melbourne Museum Plaza as the global super brand brought football to Australia.
Forming a core element in ‘The World of Football Skills Arena,’ WallJAM has been designed to allow fans to enjoy a truly interactive physical experience, giving them the opportunity to pit their skills directly against their heroes.
Participants are able to play in a bank of one of five WallJAM zones and the fully immersive experience will allow them to set their own personal best score, compete against other players and see how they compare against the first team stars.
In addition to the competitive play in the ‘Come Play Interactive Zone,’ participants are also given top tips from first team stars on how to improve their skills – they also receive an email from coaching staff with training drills specially designed to focus on their area of improvement.
WallJAM, the brainchild of sport tech entrepreneur Tim Worboys, has attracted the attention of a number of major players in global sport and has been utilised in activations for Nissan, Carabao and adidas, while teams such as the New York Red Bulls and now Real Madrid World of Football have also put it at the centre of their fan engagement strategy.
Visitors to the experience are asked to immerse themselves in the spirit, passion and legacy of the club with an interactive journey through 116 years of history. It features the greatest moments which led to 13 European Club Championships, 33 La Liga titles and a host of other awards which are being displayed for the first time outside Madrid.
Tim said: “We are delighted to underline the place of WallJAM on a global stage and that we have been recognised by arguably the greatest brand in world football who, with more than 600 million fans globally, are keen for their supporters to take on our challenge.
“It is our aim to see as many people of all ages engaged with the wall, showing that they can rise to the physical challenge and that they have the competitive spirit to beat not only their best scores but also that of their peers.
“Player engagement through gamification is the key to driving social competition in sport and bringing out the competitive spirit in us all. This agreement provides a great shop window for WallJAM across the globe and we look forward to entering new markets attracting new licensees.”
