WithU launches freemium model to break down barriers to fitness and tackle cost of living crisis

WithU, the leading audio fitness app, has today announced its progressive pivot from a monthly subscription model to a freemium application allowing users to access hundreds of workouts on the platform free of charge, forever.

The announcement is another step on WithU’s continued mission to break down the barriers to accessible fitness. The conversion to a freemium model will give a wider customer base access to high-quality fitness plans and guidance, a significant shift from their competition, where their content sits behind a paywall.

The business has cultivated a dedicated customer base that is happy to pay for the platform. But WithU is keen to share its product with a wider audience and set people of all experience levels on the path to a rewarding fitness journey.

Accessing free workouts at scale provides WithU members with the fitness freedom to figure out what works for them, giving them the opportunity to build confidence as they progress towards their fitness goals.

WithU will retain a feature-rich, unlimited model for any members that work their way through the free catalogue and are left wanting more.

Steve Clarke, CEO of WithU, says, “The move to a freemium model is pivotal in the growth of WithU as a business and integral to supporting as many members as possible on their fitness journey. Our Unlimited product will allow those who are looking to gain access the whole platform to do so, and our freemium offering will continue to break down the barriers to entry for many.”

The WithU app is available to download for free now. WithU Unlimited is available for £9.99 per month or £79.99 per year.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button