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First episode live of Running Industry Alliance Podcast in association with supersonic

Running Industry Alliance (RIA) has confirmed that the first episode of the Running Industry Alliance Podcast in association with supersonic is live.

As announced last year, the podcast previously known as Running Industry Podcast hosted and produced by Matt Ward has joined forces with RIA Co-Leads Rebecca (Becs) Richardson and Jonathan Midwood to become the collaborative “Running Industry Alliance Podcast in association with supersonic” from 2023 onwards.

This is a merger that creates a strong collaborative message for the industry and sees the continuation of the leading industry podcast with a new series. The first collab series encompasses up to 12 episodes, each featuring chats with guests about the running industry as well as industry information, experts, interviews, online panel discussions, news, analysis, insights and updates of and for the running industry.

The podcast will focus on meaningful B2B running industry content, with listeners benefiting from useful information and action points that can help them propel their own profiles or businesses forward and make a real difference by sharing peer to peer knowledge, whilst showcasing and gaining a deeper insight into the running industry. Matt Ward will continue to host and produce the collaborative podcast with Becs and Jonathan rotating on episodes.

Episode 1 starts with a welcome intro and chat with Matt, Becs and Jonathan about Running Industry Alliance, The Running Conference 2022, and “save the date” for The Running Conference 2023.

Guests on this 1st episode include Tom Kerry, Head of Sport – LimeLight Sports Group, Dean Swingler, Senior Sales Account Manager for Scimitar Sportswear, and Pete Cooper, Co-Founder & CCO of Coopah.

There is a link on the homepage of the website and the podcast is also available to listen to on the following platforms:

Apple | Spotify | Amazon | Deezer

Co-Leads Rebecca Richardson and Jonathan Midwood from RIA said: “We are excited to announce that Running Industry Alliance Podcast has published its 1st episode and is now available to listen to across a range of platforms.

“Over the coming months and years together we will be delving deep into the running industry with its key players and characters, unearthing new ideas and looking at themes such as sustainability in the industry, emerging technology, focussing in on brands and also a plethora of other subjects and topics. We have a number of exciting guests lined up for this first series and we are looking forward to dive deep into the industry and provide some great and unique content for our members and subscribers.

“A big thank you goes to the inaugural guests Tom, Dean and Pete, and to Matt for working with us on this merger and for continuing to be the voice and producer of the Running Industry Alliance Podcast in association with supersonic!”

Running Industry Alliance (RIA) is an independent National Trade Organisation built for the UK & Ireland Running Industry with the aim to collectively help its Members to drive the Running Industry forward to improve the Sport and Business of Running.

More details about RIA membership and the annual member-only The Running Conference can be found on the website.

RIA Members and Alliance Partners can be viewed here:

For further details about Running Industry Alliance, membership and all other info please go to and follow the LinkedIn open company page.

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