blueseventy is getting close to finalising its new swimwear designs for 2010. Following FINA’s ban on full bodysuits, the innovative New Zealand brand has been working hard to design, test and select its 2010 product range ahead of the FINA deadline for submission in November.
CEO, Steve Nicholls, commented: “We’re now in the final stages of our new range. It’s critically important to us to launch a range that has been fully tested, and that we are 100 per cent happy with. We’ve spent a lot of time and money on swim testing, in the flume as well as fabric testing in the lab, and we’ve been careful to ensure NeroTX meets FINA’s new regulations.
“We intend to launch a range that we are confident will perform at the highest levels. We’re completely committed to swimming, and having seen our suits break world records this year we have set very high standards and built a loyal following of swimmers around the world.
“As well as our swimwear range, we have developed a carbon goggle that is lighter and faster than any other goggle we have tested. We’re constantly looking at technology from other sports that we can apply to the water to help swimmers go faster. Carbon has revolutionised performances in cycling and triathlon, and we think it will have a big impact on swimming as well.”
The brand-new NeroTX range will be available from January 2010 and a limited number of Carbon RZR goggles are already in circulation ahead of mass production in time for the 2010 season. More details are available at www.blueseventy.com/nerotx.