Developed with new, light and innovative material combinations, the ranges have been given a chic edge with the use of flattering designs, comfortable cuts and contemporary, style-led colours.
The collection perfectly pairs urban influences with Odlo’s outstanding outdoors technology.
New silhouettes have been created to accommodate the effective interaction between different layers.
Shorter cuts over longer layers not only create a progressive look, but also demonstrate the idea of body mapping.
One feature trend is ‘sports quilting’ – a modern quilting technique that combines a new approach to three-dimensionality within function zones.
Relaxed silhouettes are noticeably prominent within both men and women’s ranges and can be utilised perfectly for Odlo’s ‘Art of Layering’ principle, which combines the shorter and tighter styles.
In addition to the classic colours you’d expect for sports clothing, earthy, organic colours have been introduced that include dark purple, while a camouflage print has been integrated as a theme that runs through key collection pieces.
Sara Canali, head of product marketing and design at Odlo, says: “My biggest inspiration is our customers – they are people that lead an active lifestyle.
“I constantly gain new inspiration from the demands of the future and how we as a brand can make everyday life easier for our customers.
“Odlo stands for authenticity and a long history and besides looking towards the values of the past, we focus on the future and future requirements when developing a new collection.”
Collection segments include base layers (multisport), ski, outdoor, run, bike and the exclusive Zero Miles collection.
