Trends & Features

JD launches new online fashion retailer

JD Sports Fashion plc has launched, an online fashion and sports store plus mail order catalogue offering discounted branded fashion direct to the public. specialises in providing significant savings on high street fashion and footwear brands for the whole family. Brands available on the site include adidas, Fred Perry, Lacoste, Bench, Timberland, Nike and Firetrap.’s primary market will be busy young families. Typical customers are expected to be brand-aware mums and dads who have to fit fashion shopping for themselves and their families into already hectic lifestyles.

Peter Cowgill, chairman of JD, said of “The Get The Label website and catalogue will offer customers significant savings on fashion and footwear for all the family and as such complements JD’s aim to provide the best in sports fashion to all its customers. Our expertise in buying for the fashion and sports market means you just won’t find similar savings on such a wide range of active fashion and sports brands anywhere else.”

The online launch will be followed by a consumer press campaign in the spring, which will coincide with the introduction of the first catalogues.

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