Aqua Sphere UK has revealed a year on year sales increase of nine per cent and significant global marketing plans for 2017.
The company has enjoyed a strong 2016 and seen growth across all categories of its established Aqua Sphere brand as well as significant sales in its new MP brand, the partnership with Olympic legend Michael Phelps and Hall of Fame coach Bob Bowman, aimed at the competitive swimmer.
Aqua Sphere continually innovates and, as well as developments across its fitness swimwear range for 2017, is launching a new entry level swimming goggle, the Kameleon, which delivers excellent construction properties and Aqua Sphere’s signature 180 degree panoramic vision at a keen price point.
For 2017 the company is announcing significant investment in a new global marketing campaign which underlines its credentials as the key swimming brand for the everyday swimmer.
The #TrueSwimmer campaign will target the everyman and everywoman who just love to swim, whether their goals are to clear their mind, get into shape, push themselves to complete an open water swim or triathlon or just to have some valuable ‘me time’ in the pool.
The new campaign is set to roll out from January across a range of digital and print platforms and is set to be Aqua Sphere UK’s biggest marketing investment to date.
For more information on Aqua Sphere’s award winning goggles, swimwear, wet suits, training aids and accessories please visit www.aquasphereswim.com/uk or to arrange a sales visit please phone 01254 692200. Follow Aqua Sphere on facebook/instagram/twitter @AquaSphereUK
