Stories inside include:
FIRST CLASS CUSTOMER SERVICE
Why it’s a sports shop’s trump card
SOCIAL MEDIA
Big opportunities for independent retailers
MUD, SWEAT & TEARS
A new breed of obstacle race explodes on the scene
REGULARS
NEWS
Latest headlines, key dates and events
KIT STOP
Essential stock for your shop
ON THE PODIUM
TRAINAHEAD and Muscletrac
THE INSIDER
Cecilia Wheeler talks about how she turned SportsWize into a thriving business
FRONT RUNNERS
Robert Perkins, CEO of inov-8
UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
School sports
Netball
Running
FEATURES
UNDERSTANDING SHOPPER BEHAVIOUR
By knowing how customers think, sports retailers can make their brands more appealing to shoppers
GOOD BUSINESS
STAG is launching two additional shows this year. The buying group’s Ricky Chandler explains why
CALL TO ACTION
Telesales has the potential to produce big bucks when you do it right
CLICK AND COLLECT
It’s not only popular with customers, it can also boost footfall into physical stores
