Elastoplast has you covered – supporting competitors on every start line in UK & Ireland until July 2027
- Elastoplast announces three new HYROX partnerships designations as the “National Event Partner”,“ Official UK & Ireland Wound Care partner”, and “Event Partner HYROX Youngstars: Official Wound Care Partner”. Moreover, these designations mark a significant step for the brand.
- The Elastoplast and HYROX partnership commences for the full 2026/27 season, from now until 8th July 2027.
Elastoplast, the leading first aid and wound care brand, today announced a new National Partnership with HYROX UK & Ireland. HYROX is the world’s fastest-growing hybrid fitness race revolutionising competitive sport. The collaboration will see Elastoplast become the Official UK & Ireland Wound Care Partner and National Event Partner. This partnership will continue through to the end of the current season in July 2027.
Built on the belief that Elastoplast has you covered, the partnership places the brand at the heart of HYROX events across the UK and Ireland. It supports thousands of participants as they train and compete. From Birmingham this Autumn through to London Excel, Elastoplast will be trusted on every start line. Therefore, it helps athletes of all levels get race ready. The partnership also extends to HYROX Youngstars UK. As a result, it brings expert care to the next generation of sport’s competitors.
HYROX has rapidly redefined mass participation sport with its unique blend of endurance and functional fitness. This approach attracts a diverse and growing community through its “fitness competition for every body” ethos. Consequently, the HYROX community continues to expand with more than 190,000 set to compete in the upcoming UK & ROI season.
As hybrid fitness continues to grow, more people are pushing their physical limits. This often leads to everyday challenges such as blisters and minor cuts, scrapes and injuries. Elastoplast ensures athletes are trusted on every start line – providing the confidence and protection needed to perform without distraction. With a heritage rooted in care and reliability, Elastoplast has you covered in the moments that matter most. Thus, support is provided from training through to race day.
Alex Gostling, UK Pharmacy Director at Beiersdorf said: “‘Elastoplast has you covered’ is more than a message – it’s our promise to support people in everyday moments so life can be uninterrupted. HYROX represents an exciting new era. This partnership allows us to support a diverse community of competitors as they push their personal bests and discover what they’re truly capable of. We’re now proud to be part of the HYROX community.”
Moritz Fürste, Co-Founder and Chief Marketing Officer at HYROX said: “Elastoplast’s dedication to athlete care perfectly aligns with our inclusive ethos; Ensuring our community has the protection they need to perform at their best and stay race-ready, from start line to finish. We’re thrilled to have them on board not only as a national partner but also for our recently launched HYROX Youngstars pillar. By offering this essential support for athletes of all ages, we hope to support our community seamlessly from the training ground all the way to race day.”
The Elastoplast x HYROX partnership will be activated through a multi-channel campaign. This campaign is designed to engage both loyal customers and the fast-growing HYROX community.
Across every touchpoint, the campaign will reinforce a simple message: Elastoplast has you covered. Therefore, it is trusted on every start line, helping athletes get race ready.
