The stage is set. In just two weeks’ time, thousands of running industry professionals will assemble in Europe for The International Running Expo (IRX) powered by SCOTT Sports SA. Taking place at RAI Amsterdam on 4-5 November, IRX is Europe’s first business-focused running expo. The global running scene is in a dynamic period. Therefore, IRX is an invaluable opportunity to bring together athletes, brands, industry leaders, media and influencers from across Europe and beyond. They will exchange information and ideas. Additionally, they will forge deep connections and actively seek new collaborations.
Over 200 established and emerging worldwide brands are attending IRX. These include SCOTT Sports SA, Mount to Coast, Adidas Eyewear, Tailwind Nutrition, Suunto and BUFF® . Attendees will receive exclusive previews to the latest tech, nutrition, equipment and clothing innovations in running. Far more than a traditional tradeshow, IRX is packed with expert talks, live podcasts, immersive experiences, and industry-focused workshops. It also includes social meetups in its thrilling two-day agenda.
As a keynote speaker, Intersport CEO Tom Foley will explore the future of sports retail, covering innovation, sustainability, and community engagement. He will have sessions alongside renowned industry leaders including Urs Webber, Editor at Runner’s World, and Fabrice Perrin, UTMB Sports & Sustainability Director. Kirsty Woodbridge, Global Head of Communications at parkrun, Daniel Macaulay, Founder at Brandwave, and Manuel Holtz, Commercial Director Running & Health and Sport at Decathlon will also be there. There are many more featured speakers.
Fireside chats will feature running legends such as Dean Karnazes, Scott Jurek and Susie Chan. Bespoke panel sessions with industry experts will also be held. Topics include running industry trends and sustainability in running. Additionally, there will be discussions on how to build a running community. There will also be ‘Lessons from the Field’ with race directors from UTMB Group, Ourea Events, and Red Knot Racing Co. Exciting activations across the two-day event range from scavenger hunts across Amsterdam’s iconic sights, to ice baths, drill sessions, and live DJ sets. Delegates can enjoy a wide range of active and social pursuits delivered by local talent. Many athletes and influencers with wide global reach will also attend. Notable figures include Ian Morgan, Madalina Florea, Colin Jackson, and Richard Ringer. Further notable attendees are Nele Göhl, Yana Strese, Sonia Haboub, Abdullah Alzelaki, Tasha Thompson, Jamie Baulch, Emma Kirk-Odunibi, Tom Bosworth, and John Kraijenbrink ‘The Running Dutchman’. IRX is an unmissable event. Set to be an annual staple on the industry calendar in Amsterdam, this is a unique opportunity to be at the inaugural event. Register for IRX now and be part of the action.
