Insight Update


Charles Birch is proud to introduce the new SmellWell Freshener bag available in Standard 12 litres and Extra Large 20 litres, in six colours, Black, Blue, Pink, Orange, Camo Green and Hawaii Floral.
The SmellWell Freshener bag refreshes your shoes and gear so you can reuse what you like for longer. It absorbs moisture, neutralizes odour and protects against unwanted smells, moisture and bacteria. Simply bag your sweaty stuff and let your freshener bag go to work.

• The first functional activity bag for people on the move.
• Neutralizes odour, absorbs moisture and prevents the growth of bacteria.
• SmellWell ™ membrane inside containing microporous activated moso bamboo charcoal and minerals that dehumidify and deodorize your stuff.
• Infused with a mild and clean scent, boosting the fresh feeling.
• Outer cover made of lightweight, durable and water-resistant ripstop, built to withstand day to day use.
• Use as a string bag – or conveniently separate dirty or moist gear from other stuff in your gym bag or luggage.
• 100% Climate neutral and made of sustainable and recycled materials.
• Developed, designed and tested in Sweden. 100% non-toxic and REACH certified for environment and safety.
• The full effect lasts 2 years but your freshener bag keeps working long after that. The scent will gradually fade over time. Turn inside out and recharge in the sun a couple of times per year to rejuvenate the effect.
• Do not wash.

Perfect for keeping trainers and workout wear fresh!
To become a stockist contact Charles Birch via phone: 0113 243 3871, email: or visit

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