Alex Brooker becomes first ambassador of London Football Charity

Alex Brooker, the journalist, comedian and co-host of the Last Leg, has become Bloomsbury Football’s first official Ambassador. Bloomsbury Football is a London-based football charity that is using the power of football to change the game for over 5,000 young people in London per week.

Founded in 2018, the charity’s financial assistance model tackles the barriers to participation, ensuring no young person is priced off the pitch. Bloomsbury Football offers a range of programmes so that there is something for every young person aged between 18 months and 18 years old. This includes a Disability Programme that was launched in 2020 to provide a fun & inclusive space for young people living with disabilities to get on the pitch and experience the power of football.

As a life-long football player and fan, Alex is a champion of Bloomsbury Football’s overall mission to ensure that no young person is priced out of play. He will also support the team at Bloomsbury Football to develop and improve the provision of sessions for young people living with disabilities in London and beyond.

“It’s an absolute privilege to join Bloomsbury Football as an ambassador. When I was a teenager, discovering disability football was massive in boosting my confidence and helping me enjoy the game I love. I’m very passionate about everyone having the opportunity to play football and think Bloomsbury Football are doing fantastic work. I’m looking forward to helping them develop their disability programme and getting involved with this brilliant charity,” said Alex Brooker.

“We are very proud that Alex is a Bloomsbury Football Ambassador. His support means that we will be able to reach more young people living with disabilities in London. Alex has experienced the power of football in his own life, and shares our belief in the power of the beautiful game. We are so excited to start working with Alex to change the game for more young people,” said Charlie Hyman, Founder & CEO of Bloomsbury Football.

Header image: Alex Brooker pictured with Bloomsbury Football’s Foundation Manager, Cameron Gordon.

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