Andy Long, currently chief operating officer of Pentland Brands, is to succeed Rubin.
Both will assume their new roles on January 1.
Rubin, a member of Pentland Group’s founding family, has been with Pentland Brands for 23 years, 16 of them as CEO.
Long has been at Pentland for nine years, following roles at Procter & Gamble and Boots, and became co-president of Speedo in 2006.
He has been a member of Pentland Brands’ executive team since 2009 and became COO in 2012.
“Both Andy’s are leading a successful brand building organisation that will produce record sales and profits in 2014 and has won various awards recognising the team’s achievements,” Stephen Rubin, chairman of Pentland Group, says.
This year Pentland Brands won Chartered Institute of Personnel and Development awards for Best Overall People Management and Best Employee Engagement and was ranked eighth best large place to work in the UK and 18th in Europe by Great Place to Work.
Pentland Brands was also a major contributor to Pentland Group winning its fifth Queen’s Award in 2014 for international trade.
Brands operating under the Pentland umbrella include Berghaus, Canterbury, Mitre, Prostar and Speedo.
Pictures shows (left to right): Andy Long and Andy Rubin.
