Nike opens its second women’s only store

As well as showcasing the brand’s running, training and sportswear ranges, the 4,500 sq ft shop in the iAPM shopping mall in Shanghai, China offers on-site group fitness sessions, footwear trials and bra fitting.

Nike Women Shanghai also has a digital community area displaying updated calendars for the Nike+ Run Club, Nike+ Training Club classes and store events.

“Our global strategy is to inspire and connect with consumers in our stores and online and Greater China continues to be an important geography where this comes to life,” Heidi O’Neill, vice president and general manager of Nike Stores, says.

Three of China’s elite female athletes – Tao Yujia, 2014 Asian Games gold medallist in the 4x100m relay; Zhao Jing, 2013 China National Games double gold medallist in the 800m and 1,500m; and Jin Yuan, 2010 Asian Games silver medallist in the 3,000m steeplechase – attended the store opening on November 29.

Nike opened its first women-only outlet in Newport Beach, California on November 20.

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