Aqua Sphere has unveiled its 2011 goggle packaging, which complements the company’s recently launched floor-standing display unit and supports its ‘technical edge’ brand position.
The new packaging uses bold and concise graphics to convey Aqua Sphere’s ‘Made in Italy’ technical integrity, while allowing the consumer to quickly understand the different features and benefits of its aquatic eyewear range.
Each pack includes a ventilated multiple-use product case in which to keep goggles safe after purchase.
In line with Aqua Sphere’s new retail unit, the packaging is 11 per cent smaller than before and uses a universal hook system for fast and effective display, enabling retailers to create an entire unit of goggles and masks or a blended display that includes swimwear and accessories.
Aqua Sphere is also investing in a fully integrated warehouse management system for its Blackburn base, which will by fully operational by the summer.
The company says the new system will speed up ordering and restocking, enabling orders to be picked and packed quickly and accurately to maximise sales opportunities.
For more information call 01254 692200 or visit www.aquasphereswim.co.uk.
