Arena is to make its debut in the spectacular sport of cliff diving by becoming the technical sponsor of the Red Bull Cliff Diving World Series.
The collaboration means the swim brand will provide equipment for the divers, as well as official clothing for judges, service personnel and all technical staff.
The Red Bull Cliff Diving World Series was launched in 2009.
In its first four seasons it held 28 events that featured a handpicked group of high divers from 10 different countries and attracted nearly half a million spectators worldwide.
The 2013 series showcases the world’s best divers from seven different countries and kicks off in La Rochelle, France on May 24-25.
From there it moves on to Copenhagen, the Azores (Portugal), Malcesine (Italy), Boston, South Wales, and Nitéroi (Rio de Janeiro), before ending up with the final event in Thailand on October 26.
“We are very pleased to be partnering with Red Bull in this exciting new initiative for Arena,” says Giuseppe Musciacchio, Arena general manager for brand development.
“Red Bull has done an admirable job of getting this series of events off the ground and its growing following after just four years on the circuit is testament to their enterprise and commitment.
“We are in great admiration of the courage and discipline of the world’s top cliff divers and look forward to joining the growing throngs of spectators at both the urban and exotic locations of the Red Bull Cliff Diving World Series events.”
