ASICS has partnered with world class tennis player Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the Gel-Resolution Novak.
The ASICS’ flagship Gel-Resolution shoe has been offering top-performance on the court for many years due to its stability and support.
Based on ASICS Institute of Sport Science (ISS)’ research and analysis of professional tennis players’ motions and performances, ASICS develops its tennis footwear with stability and speed as the priority.
Now, ASICS has teamed up with winner of 12 Grand Slam singles titles, Novak Djokovic, to develop tennis footwear Gel-Resolution Novak.
The new and improved iteration features Djokovic’s favourite ASICS technology, expertly curated to offer players superior stability when they hit the court.
Djokovic said: “I’m thrilled to be partnering with ASICS. They have gone above and beyond to ensure the technology is the best and specific to my needs as a player, on the court. The light weight and support structures on the midfoot allow me to move quickly and ensure I have the right stability throughout my performance.”
Motoi Oyama, chairman, president and CEO, representative director, ASICS Corporation said: “Tennis has evolved drastically over the years with many players now requiring products that allow them to move faster around the court and hit with greater power. The tennis category will be a future focus for ASICS as we look to eventually achieve our vision of becoming the world’s number one tennis footwear brand. We’re thrilled to be working with Djokovic as part of our ongoing commitment to inspire people to move more on and off the court. He’s an inspiration to the industry and fans across the globe, known for his stamina and strength, both physically and mentally. It’s fantastic to be partnering with someone that embodies the same values and beliefs that ASICS stands for every day.”
The Gel-Resolution Novak is one of a series of new tennis products to be introduced by ASICS in SS18, further demonstrating ASICS’ commitment to the category.
