During the year-long partnership, ASICS will provide the GT-2000 4 and its ASICS Tiger lifestyle trainers to the British professional cycling team, which includes among its ranks 2013 and 2015 Tour de France winner Chris Froome (pictured).
Fran Millar, director of business operations for Team Sky, says: “We’re delighted ASICS have joined us as our first official supplier of trainers.
“ASICS have a long history of working in professional sport and they are experts at balancing the demands of high performance with comfort.
“It’s great to have ASICS on board this year and we look forward to building a strong relationship with them.”
