Avalanche Sports Marketing confirmed as new UK sales agent for CEP

The specialist distributor is headed up by managing director Tim Williams and sales director David Ellis, who between them have over 10 years’ experience in the sports brand market, a wide network of specialist sports retail partners and an in-depth knowledge of the compression sportswear market, in which CEP operates.

CEP and ASM are currently in the planning phase for the launch of the spring/summer 2015 range, which will be available in the UK from February.

Further activity is also being put in place to support the launch of new product ranges in the pipeline for autumn/winter 2015.

“We are excited to be working with Avalanche, which means that in 2015 we can build on the successes of the CEP launch in the UK,” Matt Davey, CEP brand manager UK and Ireland, says.

“Tim and Dave bring a wealth of sportswear market knowledge with them.

“This working partnership is a fantastic opportunity for the CEP brand to take its leading role in the UK compression sportswear market to the next level.”

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