Bridgedale launch ScreensDown SocksUp campaign

As part of their new “Campaign for Real Life” Bridgedale is challenging everyone to get back to the “Little things that matter” which will enhance health and wellbeing.

By launching its ‘ScreensDown SocksUp’ campaign, Bridgedale is going to encourage everyone to give up some of their screen time and swap it for the Great Outdoors.

Mark Brennan, Managing Director, said: “There is a growing body of evidence-based research that over usage of screens is having detrimental effects on our health and welling. At Bridgedale we are trying to encourage a rebalancing and reduction in Screen Time so that we can enjoy the benefits of the technology, but not at the expense of our health and welling being.

“Against this background we are very excited to be launching the ScreensDown #SocksUp campaign and hope it will encourage people to make small changes to their lifestyles.

“We are working with Gary Turk an award-winning writer, performer and filmmaker who became an internet sensation following the global success of his ‘Look Up’ video which has to date attracted over 600 million views worldwide. Gary who is a passionate believer that we now all need to reconsider the time we spend on our screen and find a better screen / real life balance is the Brand Ambassador and voice of the campaign
“We are not advocating an anti-device or anti-social media campaign, the idea is to get people to question how and when devices should be used. The campaign centres on website content and we are hoping to encourage people to pledge to swap screen time for outdoor time, we are challenging everyone to get back to the ‘Little things that matter’ and in doing so enhance general health and wellbeing.”

The campaign aims to encourage consumers to seize the opportunity to replace some of the time spent looking at what others are doing, to time spent in the outdoors. Reflecting on how these small changes to screen life and spending time outdoors is proven to enhance your health and wellbeing.

#SocksUp is not an anti- device or anti-social media campaign but an initiative to question how and when devices are used. For example, taking a phone on a walk to use as a camera and a safety net but making the decision to not take any calls, read any notifications or messages or post on social media whilst walking with friends or family.

The campaign pledge, that can be taken either online or offline, will be supported with content and links that will inspire, educate and encourage in practical ways how consumers can use their screens more efficiently giving them more time to spend outdoors.

Bridgedale will also be running promotions for those who sign up to the pledge. Everyone who signs up to the pledge will be entered into a prize draw with the opportunity to win a “digital detox” break in the Lake District and further prizes of Outdoor kit and clothing.

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