BT Sport Industry Awards 2016 official shortlist unveiled

Sport Industry Group has unveiled the shortlist for the BT Sport Industry Awards 2016.

Among the 13 categories is the new Campaign of the Year, which features the NHS’ rugby themed blood drive, #BleedForEngland; Land Rover’s globetrotting #WeDealInReal; Royal Ascot’s targeted ticket campaign; Jack Whitehall’s trip to the Samsung School of Rugby; Sky Sports’ kick-off to the 2015/16 Barclays Premier League season; and the game changing This Girl Can initiative from Sport England.

adidas’ football work leads the way with five nominations across four categories, including the coveted Brand of the Year, in association with Pinsent Masons.

England Rugby partner O2 and Rugby World Cup partner Land Rover earned three nominations each.

Dove Men+Care’s #SCRUMTOGETHER, Sport England’s This Girl Can, Betfair’s Switching Saddles, Samsung’s School of Rugby, Wimbledon, AIG, Formula E and UFC are among a host of brands and campaigns recognised with at least two places on the shortlist.

Nick Keller, chairman of Sport Industry Group, says: “The wide variety of work on the official shortlist is proof once again that the UK sport industry leads the way in creativity and innovation.

“We are delighted by the incredible level of high quality work to be found across the board.

“Throughout a thorough steering process, overseen by our official adjudicators EY, the steering committees had as tough a job as ever narrowing down the list, with any piece of work making the official shortlist representing a truly stellar achievement.”

View the official shortlist for the BT Sport Industry Awards 2016 at

For more information and to book your table at the BT Sport Industry Awards on April 28 visit

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