BURRDA, the Swiss-owned performance sports apparel brand, has appointed Origin Creative Design to launch the business to a global audience.
The award winning brand communications agency will be responsible for developing an integrated campaign including TV advertising, press and outdoor media as well as POS materials.
The agency’s initial task will be to develop a creative strategy and produce global brand guidelines under BURRDA’s ‘Challenge yourself’ slogan.
“BURRDA was launched just three years ago and the brand has grown incredibly quickly,” says Natalie Brown, head of marketing for BURRDA.
“We want it to become a leading sports brand by challenging established players by creating new and exciting performance sportswear using the highest quality materials adapted for the local environment.
“We have asked Origin to develop an integrated campaign which will take our mission and values to a much wider audience in all the markets where we are already established or intend to have a significant presence.”
Matt Casey, creative director of Origin, adds: “Our task is to ensure that the brand continues to grow and becomes known in many more markets. ‘Challenge yourself’ is a great way of communicating the brand’s values, and we will be translating this to a creative campaign that broadens the appeal of this challenger brand.
“We’ll create a new strategy that will drive the business forwards as a new leader in the sport sector. BURRDA has pride in everything it does, and our campaign will communicate this powerful message wherever it appears.”
