Paul Collingwood (pictured) will be the face of Skins’ cricket marketing activity for the next two years.
The deal includes the launch of new products in 2011 as well as PoS and in-store competition material, and promotional activity in the media.
“To have another fine English all-rounder on board really is a mark of how much Skins has come on in the cricket market,” says David Ling, general manager of Skins UK.
“Whether it’s their unrivalled performance and recovery qualities, or 50+ UV protection factor and wicking ability, our products are a great addition to the modern cricketer’s armoury.”
