Canterbury launches its most advanced boot ever – Phoenix Genesis Elite

Leading rugby brand Canterbury has revealed Phoenix Genesis Elite, its most advanced boot ever designed specifically for players at the very top level of the game.

Phoenix Genesis Elite is born out of insights that show many players still wear football boots due to a lack of rugby specific alternatives. Following extensive testing and refinement with players across the rugby pyramid, including exclusive insight from Wales and British & Irish Lions flanker and Canterbury ambassador, Justin Tipuric, the result is a hybrid, all-round boot that is Canterbury’s lightest and strongest ever made.

The headline feature on the boot is the ultra-responsive FLIGHTBEAM technology in the outsole. Taking inspiration from a bird’s wishbone, which exists to withstand the rigours of flight, the innovative technology delivers powerful energy response for explosive movement with every stride.

Players wearing Phoenix Genesis Elite will experience unrivalled comfort during every play thanks to an adaptive tongue and microfibre lining to create a supportive, locked-in feel. Additionally, the new hybrid construction of premium leather, coupled with a tough Vaposkin knitted upper, keep the boot light-yet-tough to keep you agile and powerful in every scrum, tackle and drive.

Alongside the on-pitch benefits, the Phoenix Genesis Elite also demonstrates Canterbury’s commitment to sustainability with the boot’s outsole featuring 97% bio-based materials, including the introduction of Pebax® Rnew® material made from castor beans.

Speaking about the new Phoenix Genesis Elite, Tipuric said: “I know just how important it is to have boots that enhance your game and don’t hold you back, which is why I’ve worked closely with Canterbury to help create a boot that I would wear on pitch myself, so that players of all levels can have confidence in their boots in every situation.

“Phoenix Genesis Elite offers exactly that, and I know that players will really be able to feel the extra power, comfort and speed that comes from wearing them – something that will make the difference in a game of fine margins this season.”

Alongside the launch of the Phoenix Genesis Elite, Canterbury has also unveiled the Phoenix Pro, Team and Raze boots as part of the Phoenix range, as well as brand new colour updates for its signature Speed and Stampede boot ranges. Available in Ocean Blue and Black, the Speed is designed for those lightning quick players looking to burst through the lines, whilst the Stampede offers a powerful, uncompromising design for those in the front row.

The Phoenix Genesis Elite is available to buy in Ocean Blue and Black from 22nd July on

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