Formerly marketing manager Nordic for William Grant & Sons Distillers and based in Stockholm, Tattersall (pictured) will be responsible for the go-to-market strategy for Salomon, Wilson, Atomic, Arc’teryx and Suunto
Domenico Speciale, country manager at Amer Sports UK, says: “Chris is going to be a real asset to the company.
“Not only does he bring a proven track record in consumer brand building and multichannel marketing, he is also hugely passionate about our sports and brands.”