Cleatskins, the compression moulded rubber shell that converts sport shoes to street shoes, has secured licences with Real Madrid, Barcelona and Liverpool with the help of UK-based agency, Pure Sports Marketing.
The news follows a successful Sports Merchandise Exhibition (SMEX) at Wembley in March, where Cleatskins won many plaudits, customers, distributors and friends for being the most innovative product and exhibitor on show.
The unique rubber shell addresses the needs of sports-minded individuals active in baseball, football, golf and other outdoor sports. Cleatskins conveniently convert cleats or studded boots into street shoes with three sleek designs – Cleatskins Pro, Cleatskins Premier and Cleatskins Golf – each constructed of SKINTEK rubber, a revolutionary formulation of compression moulded rubber.
Cleatskins Pro features a flexible shell that fits over plastic and rubber cleated footwear, snugly cupping the shoe from the bottom. Cleatskins Pro fits over almost all cleated footwear, including American football, baseball and other studded/cleated shoes, to make it easier than ever before for athletes to step off the playing field and into the next activity.
Cleatskins Premier and Golf offer the same protection and ease of mobility as Cleatskins Pro, but are customised to meet the specific needs of football players and golfers respectively.
“Pure Sports Marketing has already helped us generate a great level of exposure for our brand and assisted us to secure licensing deals with some of Europe’s leading soccer clubs – all of which will help expedite our acceptance and growth in Europe,” says Marianne Kay, CEO and president of Cleatskins.
“PSM has dramatically increased our coverage throughout Europe, while educating us on the market abroad. We feel most fortunate to have them as part of our team and look forward to continuing to expand our reach with their help and expertise.”
Cleatskins are available in a range of versatile colours, enough to complement any shoe, outfit or team strip. All styles are available in youth and adult sizes.
