Digme Fitness acquires fitness studio Tribeca

Digme Fitness has completed the single site acquisition of Tribeca Studios, the New York inspired boutique fitness club located in the heart of Ealing Broadway.

Founded in June 2016 in southwest London, the boutique Digme Fitness brand has studios in Richmond, Moorgate, Blackfriars, Rathbone Square and Oxford. The latest acquisition adds another core residential London neighbourhood and a large new member database to the Digme site portfolio. The combined business puts Digme at six studios, with five in central London.

The location of the new site is on The Mall in Ealing, just two minutes walk from Ealing Broadway station and the new Crossrail terminal which is expected to open later in 2019.

Geoff Bamber, Digme’s chief executive and co-founder, said: “We are delighted to be joining forces with Tribeca. Our combined businesses will give us unparalleled scale and reach across London and balances our portfolio very nicely between prime residential and commercial hubs of London. By joining the Digme group, Tribeca members will have access to many more studios across London in places that they may work or visit for pleasure.”

Caoimhe Bamber, Digme co-founder, added: “I am thrilled to be partnering with the team at Tribeca. Our two companies share many core values and they have created an incredible fitness community that will fit really nicely with the culture at Digme. We are really excited about the future together.”

Hayley Balls, founder of Tribeca, said: “We are very excited to be joining the Digme family. Tribeca and Digme share many similarities in our vision for the future of boutique fitness and we are great admirers of Digme’s team and track record of delivering incredible classes to customers. Our plans for the future together are super exciting.”

Digme offers a wide range of workouts for all levels. Offering indoor cycle and HIIT, in addition to Yoga in the Oxford studio, there is a range of different classes to help visitors achieve their goals, whether they want to get lost in the music and ride to the rhythm, track their fitness using data or experience an exhilarating HIIT class.

The brand and trading at Tribeca will be unchanged in the short-term as the companies integrate.

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