Dobotex, the developer, producer and distributor of Puma lifestyle products, will be showcasing its Puma branded spring/summer 2013 range at the MODA fair in August.
This comes after the brand’s debut MODA show in February 2012, which proved an outstanding success, particularly the level of interest generated from specialist independents.
“We are delighted to be presenting our new range at the spring/summer 13 MODA fair and looking forward in building on our success at the last show by seeking to draw increased interest from the trade,” says Ariane Pringle, Dobotex’s marketing manager.
“Our ambition is to build greater retail awareness for the Puma branded range of socks and underwear and we see MODA as an ideal platform to substantially broaden our distribution base and extend our market penetration.”
