Puma has installed recycling bins in its German stores to encourage customers to recycle shoes, clothing and accessories.
The ‘Bring Me Back’ programme, run in conjunction with global recycling company I:CO, means that any branded product returned will either be reused or recycled to create raw materials.
“On our mission to become the most desirable and sustainable ‘sportlifestyle’ company in the world, we are constantly working on solutions that aim at reducing the environmental impact that Puma as a company leaves behind on our planet,” says Franz Koch, CEO of Puma.
“With our Bring Me Back programme we are pleased to target for the first time ever the massive amounts of waste sportlifestyle products leave behind at their end-of-life phase when consumers dispose of them and they end up on landfills or in waste incineration plants.”
