England Women’s Rugby League team are benefiting from a new partnership with sports performance period-wear brand Iceni during the Rugby League World Cup
Iceni is a brand created by two mothers of sporting girls who recognised the issues female athletes faced when wanting to enjoy sport. Following a player-led consultation, Iceni are supplying the team with sport-performance, British-made period wear that doesn’t require wearing any additional sanitary products.
The Iceni product range is reusable, as well as economically and environmentally sustainable. Most importantly, it removes any fear or anxiety for female athletes on their period and allows them to focus solely on their performance.
England Women’s Captain Emily Rudge said: “We are delighted to be partnering with Iceni ahead of a huge moment for women’s sport in this country. It was important to our players that we could wear the iconic all white England kit for a tournament in their home nation. The partnership with Iceni means they can perform with confidence.
“Our players were also aware of the barriers that girls face in sport due to their periods and wanted to use this moment to inspire future generations, to show young girls that there is no need for periods to distract them from the enjoyment sport can bring.”
Iceni co-founder, Vanessa Smith, added: “We are very excited to partner with the England Women’s Rugby League team. As a former England netball player myself, I know first-hand how periods can distract you from being on top of your game. It is something that female athletes should not have to be concerned about, at any level, and we believe Iceni will help break down this barrier.”
Francesca Hansen, also a founder of Iceni, said: “At all levels of sport, women and girls should be able to play with confidence. Our partnership with the England Women’s Rugby League team will only help to inspire and encourage sportswomen of all abilities and age groups to not let their period be a barrier to participation in sport. We wish the team every success at the tournament and hope Iceni can play a role in their efforts to win the trophy.”
Iceni’s full product range is available online. The company can be found on Instagram, Facebook and Twitter, while more advice about managing periods and fitness can be found on the Iceni Blog.
England kicked off their campaign in style on November 1 with a victory against Brazil at Headingley Stadium in Leeds.
