G-SHOCK and Steven Bartlett announce official brand partnership

Casio Computer Co has announced Steven Bartlett as an official brand ambassador of G-SHOCK’s GM-B2100, the first Full Metal edition of the iconic 2100 design. With innovation, style and resilience at the forefront of the launch, Steven is the natural lead on this exciting partnership.

“I care about a watch representing who I am and my personality, when I look at these watches there’s a rawness of both the materials & the design that makes me resonate with it as a person. There’s something about the authenticity of it and I think generally this collection has some very stylish pieces within it,” said Steven Bartlett.

Steven, who, amongst many roles, is currently the youngest ever Dragon on the BBC’s ‘Dragons’ Den’ television show, today becomes an official brand ambassador for G-SHOCK. In doing so, he will be the face of the innovative GM-B2100. With an inspiring, never give up story, a clear resonance with G-SHOCK’s audience and status as a genuine role model to a generation of digitally driven individuals, Steven has already been living like a G-SHOCK ambassador for some time. Now it’s official!

Warren Halliwell, G-SHOCK Content & Campaign Manager, added: “We are proud to announce Steven as the new face of the G-SHOCK GM-B2100 collection in the UK. The GM-B2100 is a resilient icon that has evolved over time and wholeheartedly endorses G-SHOCK’s Never Give Up spirit. You can easily say the same about Steven. He has earned the right to be called one or Europe’s most accomplished young entrepreneurs. From social media and marketing to podcasting, television – Steven is an icon of the digital age”

The GM-B2100 will be available to buy from and the G-SHOCK Flagship store, Carnaby Street, London this August.

Technical Features
• Full Metal steel shock resistant case & bracelet
• Tough Solar Powered – Powered by any light source
• Bluetooth – Auto time updates worldwide, Phone Finder, Alarm setting, Reminders
• Water resistant: 200m
• Shock Resistant
• High & low temperature resistant
• Dual LED Backlight
• Battery Life: Solar powered – up to 7 months power reserve
• Alarm Function: 5 daily alarms
• Auto Calendar
• World Time: 38 cities (38 time zones) and Coordinated Universal Time (UTC)
• Stopwatch Function: 1/100 seconds Measuring range: 23 hours 59 minutes 59 seconds Elapsed time, split times, lap times
• Power Saving, battery Indicator, selectable date format, selectable day of the week language, auto time adjustment on/off, operation tone on/off, Hand Shift
• Dimensions: TBC

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