HEAD launches ‘Frame & Play’ trick shot campaign

Stefan Bojic, a former junior national tennis champion and member of the Serbian junior Davis Cup team, features in the brand’s latest digital promotion, showcasing his skills alongside HEAD players such as Novak Djokovic, Maria Sharapova and Andy Murray.

In a series of videos, Bojic playfully demonstrates how to gain more control over a tennis racquet and improve coordination skills, but also challenges tennis enthusiasts everywhere to join in.

With his 15 progressive ‘Frame & Play’ tricks, the HEAD ambassador challenges tennis enthusiasts and would-be trick artists to follow in his footsteps.

Each week HEAD will upload a new level to, where consumers can watch and try to master the tricks themselves and see how well they can handle their racquet.

They can also upload their own videos with #HEADFrameAndPlay on social channels and attempt to win a trip to the Barclays ATP World Tour finals, where they will have the chance to challenge Bojic while watching the world’s best players in the O2 arena.

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