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Helly Hansen innovation honoured with German Design Award

Helly Hansen has been honoured with the prestigious German Design Award in the category of Excellent Product Design for the brand new Odin 3D Air Shell Jacket launching for Summer 2020.

The German Design Award is one of the most renowned design competitions worldwide and celebrates innovative brands and products that have successfully competed to prove they are among the best in the world.

Developed in partnership with the Norwegian volunteer search and rescue team, Norsk Folkehjelp (Norwegian People’s Aid), Helly Hansen designed the new Odin 3D Air Shell Jacket (SRP £300) to meet the demands of the harsh and unreliable conditions that come naturally in the mountains of Norway. The result is a waterproof, windproof and breathable 2.75L shell jacket for high-output activities during light-and-fast peak mountain adventures.

By incorporating a new 3D printed backing, the 2.75L jacket is as light as a 2.5L jacket, but more durable and protective than a 3L jacket of equal weight. The 3D backing offers a comfortable, dry touch when wearing next to skin.

The jacket has been ergonomically designed with focus on male and female cool and hot spots. By using gender-specifically placed, two-way side ventilation zippers and open mesh panels on the back to provide maximum airflow around the body, users will experience optimum temperature control. For men, the jacket easily packs into its chest pocket and converts into a looped bag for transport via pack or harness. For women, the hand pocket includes an internal zip pocket for housing smartphones and transforms the entire jacket into a sling pack within seconds.

Sarah Randall, Product Manager for Mountain at Helly Hansen, said: “We are thrilled to be rewarded with the German Design Award. It is an honour to be recognised for the passion and dedication Helly Hansen has to driving innovation with unique designs that can withstand the world’s harshest climates and conditions.”

Since 1877, the Norwegian-based brand has worked alongside mountain professionals to design new technologies that are both performance and comfort-driven. Helly Hansen is proud to be among the German Design Award winners, which include only the projects that truly contribute to pioneering the German and international design landscape. The Odin 3D Air Shell Jacket is honoured for Excellent Product Design – Sports, Outdoor Activities and Leisure, as it presents a unique design trend that advances the design industry.

The new Odin 3D Air Shell Jacket will be available for purchase online and in-store starting Spring 2020. To learn more about Helly Hansen’s latest collections, please visit www.hellyhansen.com

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