Hy-Pro to develop and distribute FIFA 2014 World Cup product

Hy-Pro International has secured an agreement with FIFA to handle the launch of a range of products for the 2014 World Cup.

The agreement means Hy-Pro will develop a range of footballs, accessories and luggage items and includes distribution into selected European territories.

Experienced at executing innovative and creative products for FIFA as the license holder for the last World Cup in 2010, Hy-Pro has already begun developing the product range, which will incorporate the four key graphic elements of Core, Classic, Teams and Mascot.

“FIFA 2014 is a great licence to add to our portfolio in the category of footballs and accessories,” says Atul Shah, managing director of Hy-Pro.

“FIFA is a global brand and gives us exposure on an international level and from the feedback we are getting from retailers the 2014 World Cup in Brazil will be a massive event.”

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