inov-8 appoints experienced ASICS executive as head of European sales

inov-8 has strengthened its senior management team with the appointment of Tim Parkin as head of European sales.

“We have worked hard to strengthen our management team over the last two years and the appointment of Tim will give us the high calibre sales experience required in a very competitive marketplace,” says inov-8 CEO Robert Perkins.

“Tim arrives with a wealth of experience under his belt, having started his career as a store manager at Sweatshop before a long stint at ASICS, where his roles included field sales manager UK and Ireland and UK sales manager – performance running category.

“We currently trade in over 60 countries and in the UK alone our growth is at 40 per cent year on year.

“inov-8 is a challenger brand and the appointment of Tim will take our account management to the next level in European markets.”

Parkin takes up his new post on July 1.

He says: “Watching inov-8 come from an idea to become a major competitor in just ten years has really excited me.

“I’m delighted to be joining a company that shares my ambitions.

“When I was approached I simply couldn’t turn down the opportunity to help build inov-8’s international business.”

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