INTERSPORT exclusive NIKE CTR 360 campaign to launch this week

The first NIKE INTERSPORT exclusive football marketing campaign featuring the CTR 360 collection is launching in stores on August 15.

The campaign will feature in 125 INTERSPORT stores throughout the UK and Ireland with a full PoS support package that brings the creative to life with 3D executions and full window takeovers in key stores.

As an integrated campaign, the advertising will feature in Sport magazine, key out of home sites and a digital activation through the INTERSPORT website and social media platforms.

This will be a key traffic driver to stores during the critical back to school period and position INTERSPORT as a sports equipment destination.

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