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NBA and Kitbag partner to launch league’s official online store for EMEA

The NBA has agreed a multi-year partnership with online sports retailer Kitbag to launch the league’s official online store for Europe, the Middle East and Africa.

Set to launch in September 2012, NBAStore.eu will offer an extensive range of NBA-branded products from the league’s official merchandise partners, including adidas, the NBA’s official outfitter, Spalding, Mitchell & Ness, New Era and Forever Collectibles.

Fans will also be able to access exclusive products, including personalised jerseys and graphic t-shirts.

The site will initially be available in English, French, Italian and Spanish, with further languages to be developed.

Fans will be able to make purchases in local currency and will benefit from a centralised European distribution point, saving on transit time and shipping costs.

Local language customer service operations will further enhance the ecommerce retail experience.

“As a leader in online sports retail in Europe, Kitbag is the ideal partner to launch the first Europe specific NBA ecommerce destination,” says Ben Morel, senior vice president of NBA Europe.

“NBAStore.eu will provide NBA fans in Europe, the Middle East and Africa with a localised ecommerce destination that will allow them access to the vast array of NBA merchandise through which they can express their passion for the game.”

Andy Anson, CEO of Kitbag, adds: “The NBA is an iconic brand with tremendous global appeal and following.

“We are proud to be associated with the NBA and delighted they have chosen Kitbag to become their official online store partner.

“We are confident our deep expertise within the online sports retail sector will be a key asset as the NBA strives to build its position in Europe, the Middle East and Africa.”

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