Man Utd’s John O’Shea has signed a two-year sponsorship agreement to wear Concave football boots.
His decision follows an extensive trial period of wearing the new 2009 Concave boots during practice sessions and other trials.
Concave is a relative newcomer to the football boot world, having launched its first model last autumn after several years of research and development. O’Shea joins Concave just as the footwear company is introducing its new, much broader product line in football speciality shops and online in the UK and the USA.
O’Shea says: “As a professional football player, it is crucial that I wear a boot that can help maximise my performance on the pitch. I believe Concave is the next big thing in football, the boots are unique in design and offer exclusive technology which hasn’t been seen before. The boots offer me increased protection and confidence, and I hope to be wearing Concave for the rest of my career.”
Jim Grimes, CEO at Concave, says: “It is a great pleasure to welcome John O’Shea to our line-up. In fact, we are thrilled when someone of John’s stature believes in our product they way we do.
“It is well known that John has earned the respect of his team-mates, coach, and football fanatics around the globe. John’s hallmarks are his enduring passion for the sport and his commitment to excellence. Those qualities are the bedrock of our company culture.”
Concave says its patented technology on the top of the boot gives players the ability to increase their ball striking skills in the areas of power, accuracy and control, while also protecting against foot injuries. According to Concave, the company’s boots have demonstrated a 15 per cent increase in power and 30 per cent greater accuracy when striking the ball, compared traditionally designed football boots.
Grimes says: “Our technology is all about versatility. There are many requirements for striking a ball effectively – whether it’s for a pass, a cross, a clearance, or the most glorious of all, putting the ball in the back of the net. The Concave boot can be an enormous benefit in any and all of those situations.
“John was very meticulous in his evaluation of our product, very particular about what he would sign his name to. So it truly is an honour for us to be affiliated with a player of John’s calibre.”
Kevin Moran, O’Shea’s agent, said that specific terms of the agreement will not be announced. It is certain, however, that John O’Shea will become the focus of Concave’s brand presence, including at point of sale, online networking and other promotional interaction with customers.
