Lotto signs Benelux production and distribution deal with USG

Lotto Sport Italia has signed a 10-year partnership agreement with Dutch company Squadra Italia BV, part of the Unlimited Sport Group, for the production and distribution of Lotto-branded sports footwear, apparel and accessories in the Benelux markets.

With a portfolio of 14 brands distributed in Europe, four retail chains and a branch in Hong Kong, USG employs more than 1,800 people.

As part of the deal, Lotto product will be sold in USG’s Aktiesport, Perry Sport, Time Out and Primo Sport retail outlets.

“We are proud of this new partnership, which represents another important step in our journey of international consolidation,” says Andrea Tomat, president and CEO of Lotto Sport Italia.

“We consider the USG Group the ideal partner in order to better develop the Lotto brand’s potential.

“Their excellent competences – from the local handling of brands to distribution – integrate perfectly with our asset and I am confident that this new collaboration will, through the years, bring excellent results. “

Jos Gillebaard, CEO of USG, adds: “USG has the experience and capability to develop top brands through wholesale and retail networks in the sports, outdoor and lifestyle markets.

“Because of this, we are confident we are able to contribute in a significant manner to the growth of Lotto.”

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