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Sport Industry Awards 2011: official shortlist announced

The Sport Industry Group is delighted to unveil the official shortlist for the Sport Industry Awards 2011, the 10th anniversary of the prestigious event.

After a steering committee process involving over 60 key industry figures and 50 hours of intensive judging, the list of nominees below represents the very best that the sports business industry had to offer over the course of 2010.

With a substantial year-on-year increase in entries for the Sport Industry Awards, reaching the shortlist represents a stellar achievement.

The nominees listed below will now go forward to the main judging panel, who will decide the winners in each of the 13 award categories.

The results will be announced at the star-studded awards ceremony on May 11 at Battersea Evolution in front of 1,500 industry representatives.

Sport Industry Awards 2011 Shortlist:

Best Sponsorship of a Sport Event or Competition

• Bupa – Bupa Great Run Series
• Castrol – Castrol Sponsorship of the 2010 FIFA World Cup
• Guinness – Guinness Premiership Season 2009/10
• NatWest – NatWest Cricket 2010
• npower – The npower Football League
• QBE – QBE Premiership Rugby Sponsorship 2009/10 Season

Best Use of PR in a Sport Campaign
Sponsored by Action Images

• British Gas – British Gas Swimming Sponsorship
• Celtic Manor Resort – Creating a platform for success
• Jaguar – Official Partner to the England Cricket Team
• Sky – Sky Ride 2010
• The Co-operative – The Co-operative Championships
• Umbro – England Away Shirt Launch

The Community Programme Award

• adidas – adiZones
• Everton Football Club – Empowering Disabled People Through Football
• Football Foundation – Extra Time
• Manchester City Football Club – Enterprise City
• Premiership Rugby – Hitz
• The Cricket Foundation – Chance to Shine supported by Brit Insurance

Best Use of Digital Communications in Sport

• adidas – miCoach Says
• Britannia – Proud to be a Potter
• England and Wales Cricket Board – Follow Us
• The Football League – The Football League Official iPhone App
• Vodafone – Lewis & Jenson, one car, no team
• Yahoo! – The World Interviews David Beckham

Best TV Sport Commercial
Sponsored by EuroSport

• adidas – F50 adiZero ‘Every Team Needs Light Speed’
• adidas – miCoach Says
• BBC – Commonwealth Games ‘Kites’
• BBC – World Cup Launch
• Nike – Write the Future
• Umbro – England National Anthem

Best Sponsorship of a Sport Team or Individual

• adidas – We make the shirt, you make it Liverpool FC
• British Gas – British Swimming Team
• Jaguar – Official Partner to the England Cricket Team
• Samsung Electronics – Sponsorship of Swindon Town Football Club
• Sky – Team Sky
• Vodafone McLaren Mercedes – A truly global partnership

Best Integrated Sport Marketing Campaign

• adidas – miCoach Says
• British Gas – Principle Partner of British Swimming
• Coca-Cola – FIFA World Cup 2010
• Marylebone Cricket Club – The Tigers are Coming – We Need Your Roar
• Nike – Write the Future
• The Sun – World Cup 2010 – Maybe, Just Maybe

Sport Website of the Year

• BBC –
• Guardian –
• NFL International –
• North One Sport –
• Sky –
• Telegraph –

Sport Venue of the Year
Sponsored by Battersea Evolution

• Ascot Racecourse
• Celtic Manor Resort
• The O2

Sport Brand of the Year
Sponsored by Clarke Willmott

• adidas
• Nike
• Reebok
• Umbro

Sport Participation Event of the Year

• Bank of Scotland Great Scottish Run
• Bupa 30th Great North Run
• Deloitte Ride Across Britain
• Weymouth & Portland National Sailing Academy Largest Boat Parade
• The Royal Parks Foundation Half Marathon
• The Sainsbury’s Sport Relief Mile

Sport Governing Body of the Year
Sponsored by Nolan Partners

• British Amateur Boxing Association
• The Football League
• The Rugby Football League

Sport Agency of the Year
Sponsored by Colouration

• brandRapport
• Fuse Sport and Entertainment
• Limelight Sports Group
• M&C Saatchi Sport & Entertainment
• Synergy

For more information contact the Sport Industry Group on 0207 240 7702 or visit

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