Swiss sportswear brand On announces the opening of its latest London store at Battersea Power Station, marking its third location in the city. Following the launch of On’s flagship on Regent Street in February 2023 and the Spitalfields store in November 2023, the opening reinforces the brand’s ongoing commitment to growing its direct-to-consumer presence with key London communities.
The 362 sq m single-story store showcases On’s latest innovations in footwear, apparel and accessories, and is designed as a hub to connect and inspire the city’s movement culture. A regular programme of community events will include a weekly evening run club and morning movement sessions.
“Our expanding retail presence in London reflects our commitment to creating spaces that connect with local communities,” said Bianca Pestalozzi, General Manager for EMEA at On. “This new store is more than just a place to shop – it’s a place where our community can explore what On is all about.”
The store’s design brings On’s signature minimal, functional aesthetic into the industrial setting of Battersea Power Station. Original architectural details, such as exposed brick pillars and structural elements, have been preserved and paired with metallic fixtures and reflective surfaces, creating a dialogue with the nearby River Thames. An asymmetrical layout encourages exploration throughout the space, delivering a clear and dynamic customer journey.
Battersea Power Station has become one of London’s most visited retail, leisure and cultural destinations since opening its doors in 2022, welcoming over 26 million visitors. The location provides strong connections to nearby running routes and local fitness groups, aligning with On’s ambition to create spaces that engage and support London’s active communities.
Quick facts:
- On Store London Battersea
- Location: Turbine Hall A, Battersea Power Station, Circus Road West, London SW11 8DD
- Store Hours: Monday to Saturday, 10:00–20:00, and Sunday, 12:00–18:00
