Lotto Sport Italia has signed a new partnership agreement with the Australian company Allied Sporting Products Pty Ltd.
The five-year deal, which comes into effect on January 1, includes the manufacture and distribution of all Lotto Sport collections.
Allied Sporting Products has headquarters in Brisbane, Queensland and has specialised in the distribution of international sports brands in Australia for several decades.
“We are very pleased with this new agreement, which takes in a nation-continent where sport has always been followed with much passion,” says Luca Tomat, head of sales Asia Pacific – Americas – EEMEA of Lotto Sport Italia.
“Australia is a highly interesting market, offering several growth areas and the opportunity to develop great business potential.”
