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JD opens first ‘Pro’ fascia in London

JD Sports opened its first JD Pro performance store on Bow Lane in London on November 12.

The Intersport member’s City of London outlet is arranged over three floors. Running and fitness brands stocked include ASICS, Nike, adidas, New Balance, Under Armour and Brooks.

Team sports such as football, rugby, cricket and hockey are also catered for, as are outdoor, tennis and golf.

A racquet restringing service is available on site, as well as gait analysis and a foot bed for customers to have bespoke insoles produced.

JD says its London outlet is the first in a line of performance stores under the guidance of former JJB chief executive Tom Knight, who said: “This store helps to fill the void in the market for authentic premium performance product.

“My belief is that there are consumers who want the best information available on cutting edge sport technologies and who want access to the latest and greatest products on offer.

“This store will provide the platform for the brands to showcase their unique innovations and is one that we are very excited about.”

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