Lowe Alpines Ascent Superlight pack is product of the year at UK Outdoor Industry Awards 2017

Lowe Alpine’s Ascent Superlight pack came out on top at the UK Outdoor Industry Awards 2017.

Following the finalist’s products being on display to 50,000 consumers at The Outdoor Adventure & Camping Show, votes were cast and the winners of this year’s UK Outdoor Industry Awards were announced at the OIA Conference Gala Dinner, in Harrogate.

The winners across the ten categories were:

Accessories – Trekmates Mountain Pod

Backpacks/Travel Luggage – Lowe Alpine Ascent Superlight

Camping Equipment – Aquaforno Piccoloforno

Clothing – Rab Kinetic Plus

Climbing Equipment – Edelrid Bulletproof

Digital Product – Ordnance Survey OS Map

Footwear – Hangaw Cameros Wide

Family – Vango AirHub Hex Gazebo

Sleeping – Snugpak Cocoon

Tents – MSR Access 2 Backcountry

From these ten winners, the panel of expert judges (including specialist outdoor retailers and journalists), selected Lowe Alpine’s Ascent Superlight pack as the overall Product of the Year.

The incredibly clean and modern looking zip entry pack has TriShield Superlight fabric panelling throughout offering the ultimate protection from the elements.

The active shoulder harness allows full body movement with no loss in carrying comfort and the large bat wings aid stability. Weighing in at 0.54kg, the Ascent Superlight is believed to be the lightest alpine climbing pack of its type, allowing users to move faster, climb harder and tick every project.

One of the judges, Jon Doran of OutdoorsMagic said: “It’s a pared-down distillation of everything Lowe Alpine has learned about pack-making over the past 50 years. Light and tough with some genuinely innovative touches, but not at the expense of real world usefulness. And it looks really cool too.”

Prior to the public vote, over 100 entries in ten categories were shortlisted by a panel of expert judges (including specialist outdoor retailers and journalists) at the Outdoor Trade Show (OTS 2016), the UK’s largest outdoor trade exhibition.

The products were also on display to over 50,000 consumers within a dedicated area at The Outdoor Adventure & Camping Show at ExCel in London last month.

The UK Outdoor Industry Awards is an initiative launched last year by the Outdoor Industries Association (OIA), in association with the Outdoor Trade Show (OTS) and The Outdoor Adventure & Camping Show.

The 2018 Awards will be open for entries shortly.

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