The Lawn Tennis Association has announced that Babolat has joined its commercial programme in a three-year partnership deal.
As the Official Equipment Supplier to the LTA, Babolat will provide technical, product and stringing support across the organisation.
The Babolat TEAM ball will now become the LTA’s Official Ball and will be used at all of the LTA’s major national tournaments.
Babolat and the LTA will also be working together to assist the club and county networks with their ball and equipment requirements.
“We’re very pleased to welcome Babolat to our growing family of sponsors,” says Bruce Philipps, LTA director of communications and commercial.
“We are particularly looking forward to exploring how the brand’s widespread appeal to junior players can be used to help us increase the number of children competing and participating in our sport.”
